Step 1
Set your baseline
Log how many pouches you use today. pouchDown learns your pattern and builds a realistic starting point.
Now available on iOS
Quit nicotine pouches on your own terms.
pouchDown is a private, structured iOS program built for anyone who is ready to cut down and finally stop — without shame or cold-turkey pressure.
No judgment
Taper at your pace
Private by design
A plan that actually fits your life
Most quit apps push you to quit overnight. pouchDown helps you reduce gradually, so the change sticks.
Step 2
Follow a taper schedule
Get a daily pouch limit that slowly decreases over weeks — designed to minimize withdrawal and cravings.
Step 3
Track wins and adjust
Celebrate streaks, note triggers, and adjust the plan when life gets stressful. Progress, not perfection.
Everything you need to stay in control
Simple, focused tools that respect your time and privacy.
Smart tapering
A personalized reduction curve that adapts to your actual usage, not a one-size-fits-all rule.
Progress tracking
Visualize days nicotine-free, cravings avoided, and health milestones as you improve.
Money saved
Watch your wallet grow as you buy fewer cans. A little extra motivation on hard days.
Private journal
Log triggers, moods, and wins in a personal journal that stays on your device.
Craving SOS
Short, guided breathing and distraction exercises for when a craving hits unexpectedly.
No shame, no spam
No social feeds, no public leaderboards, and no pushy notifications. This is your space.
Frequently asked questions
Do I have to quit cold turkey?
No. pouchDown is built around gradual tapering. You set a baseline and the app reduces your daily limit over time, which research shows can be more sustainable than quitting abruptly.
Is my data private?
Yes. Your logs and journal stay on your device. We do not require an account, and we do not sell or share your information.
Can I use it for other nicotine products?
pouchDown is specifically designed for nicotine pouches. The same tapering principles can be adapted, but the schedules and metrics are pouch-focused.
Your last pouch starts today.
Download pouchDown and start a taper plan that fits your schedule, your goals, and your life.
Available for iPhone. No account required.
Support for every step down.
Have a question about your taper plan, privacy, or using pouchDown? Send us a note and we’ll help you keep moving forward.